Journey of the Jewel

Explore the creative process behind every Effy piece, from initial sketch to final polished design.

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Safari Watercolors Diamonds

The Joy of Color

Light up every room in our most colorful jewels.

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Serve Up Sparkle

Dazzle on and off the court in our hand-set diamonds.

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As Seen On

See how the stars style our designs.

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How They Shine

Find new ways to wear your favorite pieces and shop styles instantly.

Escape with Effy

It's time you experienced one of the most awe-inspiring ways to travel. Set sail with Effy and Holland America and see the world while wrapped in luxury and surrounded by jewels.

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