Summer Adventures Await

Colorful sapphires for summer's sunny days and sultry nights.

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Summer Adventures Await

Colorful sapphires for summer's sunny days and sultry nights.

Shop Watercolors

Summer Blockbusters

Shop the season's biggest crowd-pleasers.


A Night Out

Our collection of iconic designs made for making summer memories.

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Celebrate 45 Years of Effy

In honor of 45 years of Effy, we're giving one lucky customer and their guest an exclusive VIP experience in our brand-new Effy Hematian Flagship Boutique on NYC's 5th Avenue.

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Summer Styling Inspo

Get styling tips and shop new pieces in a snap.


Escape with Effy

It's time you experienced one of the most awe-inspiring ways to travel. Set sail with Effy and Holland America and see the world while wrapped in luxury and surrounded by jewels.

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