The Gift of Joy

Celebrate togetherness with gifts as lasting and
brilliant as your most cherished connections.

Shop Yellow Diamonds

The Gift of Joy

Celebrate togetherness with gifts as lasting and brilliant as your most cherished connections.

Shop Yellow Diamonds

Unbox Treasured Moments

Explore curated gifts ready
to spark unforgettable memories.

Shop the Holiday Gift Guide

Online-Only Specials

Shop All Specials

Unbox Treasured Moments

Explore curated gifts ready
to spark unforgettable memories.

Shop the Holiday Gift Guide

Modern Classics

Timeless elegance shines in every facet.

SHOP DIAMONDS

For Precious Occasions

Hand-set stones bring our artistry to your journey.

Shop Precious Presents

Season of Light

Turn winter blue into something brilliant.

SHOP TANZANITE

Luxury Holiday Gifts



Modern heirlooms designed to be loved for generations.

Luxe for Her

Masterfully crafted staples to elevate his collection.

Luxe for Him

Styling Inspo

Get styling tips and shop new pieces in a snap.

Expert Guidance

Effy concierge is here to make holiday shopping
effortless with virtual one-on-one appointments.

LEARN MORE

Expert Guidance

Effy concierge is here to make holiday shopping effortless with virtual one-on-one appointments.

LEARN MORE

Effy Icon Collections



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