Some families share recipes; Kim, Bethany, and Betty share beautiful jewelry. For these three generations of women, collecting Effy isn’t just a hobby—it’s a bond shared between mother and daughter.

Some families share recipes;
Kim, Bethany, and Betty share beautiful jewelry. For these three generations of women, collecting Effy isn’t just a hobby—it’s a bond
shared between mother and daughter
.

“When I wear my mom's jewelry, I think of my mom. When I wear my daughter's jewelry, I think of her. When we're together, one thing we consistently do is play with and model the jewelry.”

— Kim, Effy Collector since 1994

“Kim taught me about Effy and how truly wonderful the Effy jewelry is. The color, the clarity, the cut, the mounting, the gold.”

— Betty, Effy Collector since 2006

“It’s about that connection, the lineage, the legacy, the tradition that has formed over the years, being with Effy, and now it's actually passed on to our friends and the people around us in our community.”

— Bethany, Effy Collector since 2021


Your jewelry doesn’t just carry sparkle;
it carries stories.

Your jewelry doesn’t just carry sparkle; it carries stories.