At Effy Jewelry, we've radically reconsidered what it means to live with diamonds. Yes, they're precious. Of course they're luxurious. But the era of keeping them hidden away in a vault and saving them for a special occasion is over. We believe in living intimately with white diamonds, in wearing diamond jewelry with ease and a little attitude, and in taking pleasure in the beauty they bring to even the simplest moment. Our natural white diamond designs, from diamond rings and diamond earrings to diamond bracelets, diamond necklaces and diamond pendants, are graceful, strong and unafraid to push the boundaries of artistry and ingenuity. We accept only the highest quality natural diamonds from trusted sources we've relied on since 1979, and our diamonds set a new bar in the industry. Cut with unmatched precision and consistency, each diamond is set in 14K yellow gold, white gold or rose gold and comes to life with vibrant and mesmerizing bursts of light. There is something about the ethereal beauty of diamonds and their rarity that lifts the spirit and instills a sense of power and joy in anyone who wears them. Whether you're searching for a diamond engagement ring, a diamond tennis bracelet, a diamond stud earring or a diamond pendant necklace, our fine diamond jewelry collection brings magic and confidence to life. At Effy, we believe everyone should surround themselves with natural diamond jewelry and unleash their own unique brilliance and fire.