Enter a World of Beauty

A celebration of color and craft. See and feel
the joy in person at Effy Hematian on Fifth Avenue.

Enter a World of Beauty

A celebration of color and craft. See and feel the joy in person at Effy Hematian on Fifth Avenue.

Our New York City flagship brings Effy Hematian’s spirit to life, offering an intimate space to experience his legacy of visionary artistry and consummate craftsmanship. We welcome you to share in this passion as you browse one-of-a-kind treasures and enjoy personalized service from our experts. Your next extraordinary moment begins right here at the House of Color.  

Your Effy Experience Awaits

Visit Us at Our Flagship Store

590 Fifth Avenue, New York NY 10036

HOURS

Monday–Friday 10am – 5pm
Closed on Saturdays
Sundays 10am – 4pm

CONTACT US
1-929-452-3339
EffyNYCFlagship@EffyJewelry.com

Your Effy
Experience Awaits

Visit Our Flagship Store

590 Fifth Avenue,
New York NY 10036

Discover our most sought-after collections, from the vibrant gemstones of our Watercolors collection to the bold, hand-crafted artistry of our Signature designs. Whether you’re looking for elegant diamonds, engagement rings or statement pieces, experience personalized service from skilled experts in a beautiful luxury setting.

HOURS
Monday–Friday 10am – 5pm
Closed on Saturdays
Sundays 10am – 4pm

CONTACT US
1-929-452-3339
EffyNYCFlagship@EffyJewelry.com

Discover our most sought-after collections, from the vibrant gemstones of our Watercolors collection to the bold, hand-crafted artistry of our Signature designs. Whether you’re looking for elegant diamonds, engagement rings or statement pieces, experience personalized service from skilled experts in a beautiful luxury setting.