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  • EFFY_2016_logo_NY_black
  • Featured
      • New Arrivals
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      • Collector's Edition
      Featured
  • Jewelry
    • TYPE

      • Rings
      • Earrings
      • Necklaces & Pendants
      • Bracelets
      • Accessories
      • Men
      • Shop All Jewelry

      FEATURED COLLECTIONS

      • Tanzanite Royale
      • Brasilica
      • Blush
      • Seaside
      • Ruby Royale
      • Novelty
      Jewelry
  • Collections
      • Casino
      • Color Diamonds
      • Color Gems
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  • VIRTUAL APPOINTMENT
  • About
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  • Featured
    • New Arrivals
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Mom’s the Word

A pair of helping little hands to choose the pieces that make you shine is all you need.

Effy Novelty 14K Rose Gold Diamond Heart String Bracelet, 0.13 TCW
$766.50
Effy Signature 14K Yellow Gold Diamond Emerald Panther Earrings, 0.93 TCW
$3,986.50
Effy 14K White Gold Black and White Diamond Hoop Earrings, 1.57 TCW
$3,846.50
Effy Men's 14K White Gold Diamond Ring, 0.47 TCW
$2,936.50
Effy 14K White Gold Black Diamond Band Ring, 0.88 TCW
$2,096.50
Effy Bella Bleu 14K White Gold Blue and White Tropical Leaf Ring, 0.77 TCW
$1,925.00
Effy Classique 14K White Gold Diamond Split Band Ring, 1.25 TCW
$4,686.50
Effy Pave Classica 14K White Gold Diamond Hoop Earrings, 0.98 TCW
$2,796.50
Effy Mens 14K Yellow Gold Black and White Diamond Ring, 0.49 TCW
$2,586.50
Effy Tanzanite Royale Sterling Silver Tanzanite Tennis Bracelet, 19.80 TCW
$1,750.00
Effy Value
Effy Classique 14K White Gold Diamond Band Ring, 1.55 TCW
$5,316.50
Effy 14K White Gold Tanzanite and Diamond Stud Earrings, 1.19 TCW
$495.00
Effy Value
Effy Canare 18K Two-Tone Gold Yellow and White Diamond Ring, 0.72 TCW
$3,986.50
Effy Pave Classica 14K White Gold Diamond Halo Ring, 0.59 TCW
$2,796.50
Effy Kidz 14K Yellow Gold Diamond Anchor Necklace, 0.01 TCW
$836.50
Effy Signature 14K Yellow Gold Diamond & Emerald Pendant, 0.79 TCW
$3,570.00
Effy Ruby Royale 14K Yellow Gold Ruby & Diamond Pendant, 1.17 TCW
$1,365.00
Effy D'Oro 14K Yellow Gold Diamond Ring, 0.37 TCW
$1,536.50
Effy Gemma 14K White Gold Tanzanite and Diamond Ring, 1.60 TCW
$2,446.50
Effy Tanzanite Royale 14K White Gold Tanzanite and Diamond Ring, 1.08 TCW
$1,536.50
Effy Pave Classica 14K White Gold Diamond Stud Earrings, 0.35 TCW
$1,715.00
Effy Duo 14K White and Yellow Gold Diamond Crossover Ring, 2.75 TCW
$8,505.00
Effy 14K White Gold Black and White Diamond Ring, 2.48 TCW
$5,806.50
Effy Signature 14K Rose Gold Diamond and Tsavorite Panther Head Necklace, 0.33 TCW
$1,886.50
Effy Royale Bleu 14K Gold Sapphire and Diamond Hoop Earrings, 1.76 TCW
$1,956.50
Effy Brasilica 14K Yellow Gold Emerald and Diamond Stud Earrings, 1.08 TCW
$1,650.00
Effy Value
Effy Watercolors 14K Yellow Gold Multi-Sapphire and Dia Bracelet, 7.66 TCW
$9,940.00
Effy Men's 14K Yellow Gold Black Diamond Dog Tag Pendant, 1.36 TCW
$3,006.50
Signature 14K Rose Gold Diamond and Tsavorite Garnet Mini Pendant, 0.18 TCW
$1,186.50
Effy Signature 14K Rose Gold Black Diamond & Emerald Necklace, 0.61 TCW
$1,816.50
Effy 14K Yellow Gold Blue and White Diamond Sea Turtle Pendant, 0.41 TCW
$2,446.50
Effy Pave Classica 14K White Gold Diamond Hoop Earrings, 0.48 TCW
$1,155.00
Effy 925 Sterling Silver Diamond Necklace, 0.47 TCW
$805.00
Effy Seaside 14K Yellow Gold Pave Diamond Crab Pendant, 0.21 TCW
$1,365.00
Effy Seaside 14K Yellow Gold Diamond Seahorse Pendant, 0.15 TCW
$950.00
Effy Value
Effy 925 Sterling Silver Diamond Accented Bracelet, 0.17 TCW
$906.50
Effy Signature 14K Gold Black Diamond & Tsavorite Panther Ring, 1.75 TCW
$3,006.50
Effy Signature Sterling Silver Diamond and Tsavorite Panther Ring, 0.13 TCW
$455.00
Effy Watercolors 14K White Gold Multi Sapphire & Diamond Bangle, 3.60 TCW
$5,005.00
Effy Signature 14K Rose Gold Diamond and Tsavorite Mini Ring, 0.25 TCW
$1,365.00
Effy Seaside 14K White Gold Diamond Anchor Pendant, 0.21
$1,256.50
Effy 925 Sterling Silver Diamond Bangle, 0.50 TCW
$650.00
Effy Value
Effy Tanzanite Royale 14K White Gold Tanzanite and Diamond Necklace, 0.85 TCW
$1,050.00
Effy Value
Effy 14K White Gold Black and White Diamond Band Ring, 1.06 TCW
$2,870.00
Effy Bouquet 14K White Gold Diamond Cluster Ring, 0.98 TCW
$5,075.00
Final Call
Effy Canare 18K Two-Tone Gold Yellow & White Gold Diamond Ring, 2.19 TCW
$24,185.00
Effy Pave Classica 14K White Gold Diamond Cluster Ring, 1.85 TCW
$5,425.00
Final Call
Effy Tanzanite Royale 14K White Gold Tanzanite Diamond Bangle, 4.76 TCW
$4,515.00
Effy Seaside 14K White Gold Blue Diamond Whale's Tail Pendant, 0.05 TCW
$545.00
Effy Value
Effy Novelty 14K White Gold Diamond Moon and Stars Necklace, 0.38 TCW
$2,026.50

The Times of Our Lives

Our new campaign celebrates the sparkling moments that matter most.

Effy Novelty 14K Rose Gold Diamond Heart String Bracelet, 0.13 TCW
$766.50
Effy Signature 14K Yellow Gold Diamond Emerald Panther Earrings, 0.93 TCW
$3,986.50
Effy 14K White Gold Black and White Diamond Hoop Earrings, 1.57 TCW
$3,846.50
Effy Men's 14K White Gold Diamond Ring, 0.47 TCW
$2,936.50
Effy 14K White Gold Black Diamond Band Ring, 0.88 TCW
$2,096.50
Effy Bella Bleu 14K White Gold Blue and White Tropical Leaf Ring, 0.77 TCW
$1,925.00
Effy Classique 14K White Gold Diamond Split Band Ring, 1.25 TCW
$4,686.50
Effy Pave Classica 14K White Gold Diamond Hoop Earrings, 0.98 TCW
$2,796.50
Effy Mens 14K Yellow Gold Black and White Diamond Ring, 0.49 TCW
$2,586.50
Effy Tanzanite Royale Sterling Silver Tanzanite Tennis Bracelet, 19.80 TCW
$1,750.00
Effy Value
Effy Classique 14K White Gold Diamond Band Ring, 1.55 TCW
$5,316.50
Effy 14K White Gold Tanzanite and Diamond Stud Earrings, 1.19 TCW
$495.00
Effy Value
Effy Canare 18K Two-Tone Gold Yellow and White Diamond Ring, 0.72 TCW
$3,986.50
Effy Pave Classica 14K White Gold Diamond Halo Ring, 0.59 TCW
$2,796.50
Effy Kidz 14K Yellow Gold Diamond Anchor Necklace, 0.01 TCW
$836.50
Effy Signature 14K Yellow Gold Diamond & Emerald Pendant, 0.79 TCW
$3,570.00
Effy Ruby Royale 14K Yellow Gold Ruby & Diamond Pendant, 1.17 TCW
$1,365.00
Effy D'Oro 14K Yellow Gold Diamond Ring, 0.37 TCW
$1,536.50
Effy Gemma 14K White Gold Tanzanite and Diamond Ring, 1.60 TCW
$2,446.50
Effy Tanzanite Royale 14K White Gold Tanzanite and Diamond Ring, 1.08 TCW
$1,536.50
Effy Pave Classica 14K White Gold Diamond Stud Earrings, 0.35 TCW
$1,715.00
Effy Duo 14K White and Yellow Gold Diamond Crossover Ring, 2.75 TCW
$8,505.00
Effy 14K White Gold Black and White Diamond Ring, 2.48 TCW
$5,806.50
Effy Signature 14K Rose Gold Diamond and Tsavorite Panther Head Necklace, 0.33 TCW
$1,886.50
Effy Royale Bleu 14K Gold Sapphire and Diamond Hoop Earrings, 1.76 TCW
$1,956.50
Effy Brasilica 14K Yellow Gold Emerald and Diamond Stud Earrings, 1.08 TCW
$1,650.00
Effy Value
Effy Watercolors 14K Yellow Gold Multi-Sapphire and Dia Bracelet, 7.66 TCW
$9,940.00
Effy Men's 14K Yellow Gold Black Diamond Dog Tag Pendant, 1.36 TCW
$3,006.50
Signature 14K Rose Gold Diamond and Tsavorite Garnet Mini Pendant, 0.18 TCW
$1,186.50
Effy Signature 14K Rose Gold Black Diamond & Emerald Necklace, 0.61 TCW
$1,816.50
Effy 14K Yellow Gold Blue and White Diamond Sea Turtle Pendant, 0.41 TCW
$2,446.50
Effy Pave Classica 14K White Gold Diamond Hoop Earrings, 0.48 TCW
$1,155.00
Effy 925 Sterling Silver Diamond Necklace, 0.47 TCW
$805.00
Effy Seaside 14K Yellow Gold Pave Diamond Crab Pendant, 0.21 TCW
$1,365.00
Effy Seaside 14K Yellow Gold Diamond Seahorse Pendant, 0.15 TCW
$950.00
Effy Value
Effy 925 Sterling Silver Diamond Accented Bracelet, 0.17 TCW
$906.50
Effy Signature 14K Gold Black Diamond & Tsavorite Panther Ring, 1.75 TCW
$3,006.50
Effy Signature Sterling Silver Diamond and Tsavorite Panther Ring, 0.13 TCW
$455.00
Effy Watercolors 14K White Gold Multi Sapphire & Diamond Bangle, 3.60 TCW
$5,005.00
Effy Signature 14K Rose Gold Diamond and Tsavorite Mini Ring, 0.25 TCW
$1,365.00
Effy Seaside 14K White Gold Diamond Anchor Pendant, 0.21
$1,256.50
Effy 925 Sterling Silver Diamond Bangle, 0.50 TCW
$650.00
Effy Value
Effy Tanzanite Royale 14K White Gold Tanzanite and Diamond Necklace, 0.85 TCW
$1,050.00
Effy Value
Effy 14K White Gold Black and White Diamond Band Ring, 1.06 TCW
$2,870.00
Effy Bouquet 14K White Gold Diamond Cluster Ring, 0.98 TCW
$5,075.00
Final Call
Effy Canare 18K Two-Tone Gold Yellow & White Gold Diamond Ring, 2.19 TCW
$24,185.00
Effy Pave Classica 14K White Gold Diamond Cluster Ring, 1.85 TCW
$5,425.00
Final Call
Effy Tanzanite Royale 14K White Gold Tanzanite Diamond Bangle, 4.76 TCW
$4,515.00
Effy Seaside 14K White Gold Blue Diamond Whale's Tail Pendant, 0.05 TCW
$545.00
Effy Value
Effy Novelty 14K White Gold Diamond Moon and Stars Necklace, 0.38 TCW
$2,026.50

Seaside Gems

A picture that says a thousand dazzling words.

Effy Novelty 14K Rose Gold Diamond Heart String Bracelet, 0.13 TCW
$766.50
Effy Signature 14K Yellow Gold Diamond Emerald Panther Earrings, 0.93 TCW
$3,986.50
Effy 14K White Gold Black and White Diamond Hoop Earrings, 1.57 TCW
$3,846.50
Effy Men's 14K White Gold Diamond Ring, 0.47 TCW
$2,936.50
Effy 14K White Gold Black Diamond Band Ring, 0.88 TCW
$2,096.50
Effy Bella Bleu 14K White Gold Blue and White Tropical Leaf Ring, 0.77 TCW
$1,925.00
Effy Classique 14K White Gold Diamond Split Band Ring, 1.25 TCW
$4,686.50
Effy Pave Classica 14K White Gold Diamond Hoop Earrings, 0.98 TCW
$2,796.50
Effy Mens 14K Yellow Gold Black and White Diamond Ring, 0.49 TCW
$2,586.50
Effy Tanzanite Royale Sterling Silver Tanzanite Tennis Bracelet, 19.80 TCW
$1,750.00
Effy Value
Effy Classique 14K White Gold Diamond Band Ring, 1.55 TCW
$5,316.50
Effy 14K White Gold Tanzanite and Diamond Stud Earrings, 1.19 TCW
$495.00
Effy Value
Effy Canare 18K Two-Tone Gold Yellow and White Diamond Ring, 0.72 TCW
$3,986.50
Effy Pave Classica 14K White Gold Diamond Halo Ring, 0.59 TCW
$2,796.50
Effy Kidz 14K Yellow Gold Diamond Anchor Necklace, 0.01 TCW
$836.50
Effy Signature 14K Yellow Gold Diamond & Emerald Pendant, 0.79 TCW
$3,570.00
Effy Ruby Royale 14K Yellow Gold Ruby & Diamond Pendant, 1.17 TCW
$1,365.00
Effy D'Oro 14K Yellow Gold Diamond Ring, 0.37 TCW
$1,536.50