Skip to content

Shop By
- Category
- Trending
- Gifts
- Shop Diamonds
- Shop Precious Gems
Collections
- Collections[*]
  - Colored Diamonds
  - Colored Gems
  - Diamonds
  - D'Oro
  - Effy 925 Silver
  - Mens
  - Nature
  - Novelty
- Collections[*]
- Shop Lab Grown Diamonds
- Shop Colored Diamonds
Final Call
Our Story
- Our Story[*]

Category
Trending
Final Call
Gifts
Collections
- Colored Diamonds
- Colored Gems
- Diamonds
- D'Oro
- 925 Silver
- Mens
- Nature
- Novelty
- Precious Gems
- Reverie La Terre
- Safari
- Seaside
- Signature
- Star Diamond
- Watches
- Watercolors
Our Story

Amethyst

Power, royalty & courage

SELECTED FILTERS:

Filter By

VISIT OUR NEW YORK CITY FLAGSHIP: EFFY HEMATIAN ON FIFTH AVENUE

NOW OPEN: EFFY HEMATIAN NEW YORK CITY FLAGSHIP STORE ON FIFTH AVENUE

Join the Effy Family

Sign up for our emails and receive exclusive promotions and access to the world of Effy.

Your email

Help
Effy Quality
Follow Us
Privacy

© EFFY, 2025