THE ULTIMATE GIVEAWAY

Receive a luxurious getaway when you join us to celebrate the grand opening of the Effy Hematian flagship store on Fifth Avenue.

A qualifying in-store purchase at Effy’s Fifth Avenue Boutique makes you eligible for a cabin for two on an upcoming Escape with Effy Charter Cruise.

Visit us today at 590 Fifth Avenue in the heart of New York City for the adventure of a lifetime.

VISIT THE STORE

How to Claim

This is not just any cruise–it’s an Effy-exclusive voyage featuring luxury events, private showcases and exclusive jewelry experiences at sea. Limited staterooms available - shop at our flagship to join this intimate journey.

HOW TO CLAIM

Experience Effy Fifth Avenue

Experience Effy Fifth Avenue

Shopping at Effy’s flagship boutique is more than just a purchase—it’s an experience. You’ll receive personalized service, private viewings, and exclusive flagship-only designs as you explore our world-class jewelry collections.

GET DIRECTIONS

Shopping at Effy’s flagship boutique is more than just a purchase—it’s an experience. You’ll receive personalized service, private viewings, and exclusive flagship-only designs as you explore our world-class jewelry collections.

GET DIRECTIONS

The boutique is your first step into a world of luxury, with a shopping experience as refined and exclusive as the jewelry itself.

The Escape Experience

Once you’ve experienced the luxury of shopping at Effy’s Fifth Avenue Boutique, your journey continues with an exclusive cruise.

Get a behind-the-scenes look at our craftsmanship, exploring the intricate details and artistry that go into each Effy creation.

See, touch, feel and buy jewels from one of the largest luxury vaults in the world, with tax & duty-free prices. Private showcase events featuring rare and unreleased jewelry collections.

PLAN YOUR VISIT

See, touch, feel and buy jewels from one
of the largest luxury vaults in the world, with tax & duty-free prices. Private showcase events featuring rare and unreleased jewelry collections.

PLAN YOUR VISIT

VIP entertainment and curated experiences designed just for Effy guests.

Transformational and immersive
pop-up social media moments to
capture the magic.

Daily events and parties beyond
all expectations.

VIP entertainment and curated experiences designed just for Effy guests.

Transformational and immersive pop-up social media moments to capture the magic.

Daily events and parties beyond all expectations.

It's not just a cruise...
it's an ESCAPE.

It's not just a cruise...it's an ESCAPE.

How to Claim Your Getaway


Shop and make a qualifying in-store purchase at the Effy Hematian Fifth Avenue Boutique in New York City.

Receive your exclusive invite to register for your Escape with Effy voyage.

Confirm your reservation via our registration portal.

Step aboard and enjoy a luxury getaway like no other.

Giveaway FAQs

Questions? We have answers.

LEARN MORE

Giveaway Rules & Regulations

Learn more about rules and regulations for our giveaway.

LEARN MORE

Terms & Conditions apply. Limited time offer. The Effy Awarded Staterooms are only available through qualifying purchases made at the Effy Hematian Flagship at 590 Fifth Avenue between April 1 and April 30, 2025. A $400 per person processing fee applies. Travel expenses, including flights, taxes, and onboard costs, are not included. There are only a limited number of cabins available for this promotion, and getaways will be awarded on a first-come, first-served basis.