The Designer

Effy Hematian

Since 1979, Effy Hematian has been designing some of the world’s most distinctive jewelry. As a professionally trained engineer, Effy has a passion for exquisite workmanship that is evident in each piece of jewelry — and a vision that begins before he even starts sketching.

Effy’s lifelong muse is the panther, whose beauty and power inspires the bold designs synonymous with Effy’s Signature Collection. His love of color comes through in vibrant, dazzling gemstones and elegantly playful pieces. This sense of daring is rooted in a commitment to quality: what Effy himself calls an obsession with craftsmanship.

At its core, Effy’s business is built around family and community. Effy has been living, designing, and manufacturing in the U.S. for more than three decades, and every meticulously handcrafted piece of jewelry is infused with his creative vision.

"From day one, I've been obsessed with quality and craftsmanship."


Effy’s bold, stylish jewelry fuses an adventurous sensibility with meticulous craftsmanship. The flawlessly made, trend-driven pieces are instantly recognizable thanks to vivid gemstones that appeal to your inner explorer. Exotic touches and global influences make each piece of Effy Jewelry stand out — but Effy’s crystal clear vision allows for endless mixing and matching.

Effy Jewelry can be found across the globe thanks to boutiques aboard luxury Princess and Carnival Cruise ships. Effy also has locations in Alaskan and Caribbean ports, and our jewelry is stocked by fine retailers around the world. Find a store near you.


Effy uses more than 150,000 carats of precious gemstones each year and maintains the highest standard in manufacturing excellence and integrity. Effy’s gem-sorting room is exclusively dedicated to rubies, sapphires, and emeralds, and each stone is hand-selected.

Effy uses what is known as the lost-wax process to create each piece. Artists create wax models of jewelry, and plaster is poured over them and put into a kiln overnight. The wax burns out to leave a hollow image, and gold is then poured in to cool and solidify. The gold is polished before gems are hand-set.

Once the jewelry is set, it goes through a final polish, wash and stain to ensure high shine, brilliance, and a lifetime of perfection.


Inspired by the beauty of the panther, Effy Hematian created the exclusive Effy Signature collection to feature seductive, daring designs for unrivaled elegance.

Effy Hematian

Elevated Luxury. Where the pinnacle of craftsmanship and color meet. Innovative, one-of-a-kind settings and luxury materials set the tone for a new, inspired collection of fine jewelry with a distinct style & taste for extravagance.

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